All our Tip Top® breads have a Softness Guarantee


Explore all our bakery creations

Supersoft White Sandwich

The nation’s favourite go-to white bread for wrapping around anything and everything, from snarlers to chip butties.

Supersoft White Super Thick

Much like our treasured Supersoft white, but with extra thickness to hold your baked beans or spaghetti.

Supersoft White Toast

Tip Top White Toast is a delicious soft white loaf that the whole family can enjoy.

The One Toast

If you’re looking for more nutritious fibre, vitamins and minerals than your standard multigrain bread, this is the one. Literally.

The One Superthick

This one’s like the other one that’s jam-packed with fibre, vitamins and minerals, but thicker.

Oatilicious Toast

Looks like normal white bread, but secretly crammed with oats, B vitamins and dietary fibre giving you 20% of your daily wholegrains.

Oatilicious Superthick

Looks like normal white bread, but it’s secretly crammed with goodness.

Goodness Grains Original Swiss Toast

If you love chomping into grainy toast lathered in crunchy peanut butter or berry jam

Goodness Grains 9 Grain & Seed Toast

Baked with natural wholegrain goodness.

Goodness Grains Soy & Linseed

A loaf that’s full of all the good stuff busy Kiwi families need.

Supersoft Honeygrain Toast

Our Supersoft Honeygrain Toast is packed with all the good things you’re looking for in a loaf of bread.

Supersoft Multigrain Toast

The classic Kiwi bread that has a taste of home in every slice.

Supersoft Wholemeal Toast

The ideal bread to enjoy with your favourite sandwiches and toasties.

Supersoft Wholemeal Sandwich

Enjoy your fave sambos and toasties with the added goodness of wholemeal fibre. It’s the perfect combination of good and yum.

Cranberry & Coconut

Who said bread couldn’t be ridiculously delicious? Probably no one after they’ve smothered lemon curd all over a slice of Cranberry & Coconut fruit loaf!

Spicy Fruit Loaf

Try waking up to the mouth watering aroma of lightly toasted Spicy Fruit Loaf.

Supersoft Sesame Long Rolls

A classic Kiwi long roll that’s sprinkled with sesame seeds.

Oatilicious Burger Buns

Wholesome, oaty burger buns that contain wholegrains and fibre, but none of the bits.

Oatilicious Long Rolls

Just like our Oatilicious Burger Buns, only longer. They’re rolls that contain wholegrains and fibre but none of the bits.

Supersoft Sesame Burger Buns

A supersoft Kiwi classic that’s sprinkled with toasted sesame seeds and ready to be filled with all the family favourites.

Supersoft White Long Rolls

Lightly toasted as a hotdog or filled with your favourite ingredients, our Supersoft White Long Rolls are a tasty addition to any meal.

Supersoft White King Buns

Deliciously soft King sized hamburger buns that are conveniently sliced and ready to be devoured.

Supersoft Sesame King

If you love the idea of a supersized, supersoft bun sprinkled with delicious sesame seeds, then our Supersoft Sesame King buns are for you.

Supersoft White Burger Buns

Fill that empty stomach with a Supersoft White Burger Bun. Top with spaghetti and cheese or traditional burger ingredients to create a meal that really satisfies.

Brioche Style Burger Buns

Light, buttery and delicious.

Deluxe Burger Buns

Five and a half inches of lightly corn dusted Deluxe Burger Bun goodness. Yum.

Torpedo Rolls

Perfect for hot dogs and sub sandwiches.

Sandwich Thins Original

At only 99 calories per serve, Tip Top Sandwich Thins are a softer, lighter lunch. In packs of six sandwiches they are free of any artificial colours, flavours and preservatives.

Supersoft Hot Dog Rolls

A big Kiwi favourite, enjoy a delicious hot dog with our delightful Hot Dog Rolls.